To my dismay, I can attest that Velveeta is everything it claims to be: gooey, creamy, and deliciously cheesy. I wanted to take a bite, spit it out, say: “this tastes like whey protein concentrate, sodium phosphate, lactic acid, apocarotenal and a shit ton of salt” and go eat a salad. After finishing these boxes we may or may not have came back for a third.Ĭonfession: I didn’t want to like it. We went to the store intending to whip up 2 giant boxes of Velveeta to fuel us for a long Monday night of studying. 1964 Velveeta AdvertisementĮarlier this week, a friend insisted that I try Velveeta, exclaiming that it was the best mac and cheese she’d ever had. Although during a time where families had an average of $9 a week to feed a family of 4, you can’t exactly pitch for fresh Brie. And with all of this cheese, you’re only getting 15 percent of your daily dose of calcium. Looking back at the nutrition facts of a single serving of Velveeta today is pretty atrocious: 80 calories (50 from fat), 6 grams of fat (4 from saturated fat) and 410mg of sodium. From personal experience, I attest that this is false advertising at its finest. This 1958 Velveeta commercial boasts that 2 ounces of the product give children “more high quality protein, more calcium and more phosphorus than an 8oz glass of milk.” The commercial also advertises Velveeta as a perfect option for mothers trying to watch their figures. You can go ahead and rethink your kale smoothie this morning because Velveeta was, at one point in time, advertised as a healthy superfood according to the American Medical Association. Looking for a solution to utilize damaged cheese wheels, he basically threw the scraps together, added some whey protein, and said “voila.” He created the mixture that would later become the face of the Velveeta Cheese Company, sold as one-pound, 16 serving bricks of ‘pasteurized processed cheese product’ that was cheap, versatile, and delicious. Velveeta was actually created as sort of an experiment in the ’20s by Swiss immigrant Emil Frey, who worked for the Monroe Cheese Company in New York. ![]() The good news is that vegans can *almost* get away with eating this crap because if you hadn’t already guessed by its neon orange color and glue-like texture, it is NOT real cheese! □ Velveeta seems to have flown under the radar in the past few decades as more modern brands have risen to prominence and every other person is vegan or “health conscious”. So if Grandma brings out a vat during Thanksgiving dinner, she may just be nostalgic. This seems to have been the mentality in our country since the Great Depression, when Velveeta products were at the peak of its popularity. Regarding taste, I’ve heard nothing but raving reviews. If I had a penny every time someone said Velveeta was ‘a staple of their childhood’ I would have enough to buy a Family Size box of this cheesy American favorite.
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